"They are naive and in denial," Findling says. "It should be considered self-destructive. They shouldn't have the video camera running if they're having sex with somebody."
For those who feel the need to film, Findling advises doing it with "somebody you can trust, who doesn't have a track record of being deceitful or damaging other people's careers or being manipulative."
She also encourages the participants to tape and watch footage immediately — and then delete it.
"If you cannot control yourself, maintain control of it," adds Berman, who hosts a love and sex radio show on Sirius. "Film it in a format that is not made to copy, release or disseminate easily. Record it onto one DVD and keep it under lock and key. That way, it is less likely to get out than if it's a file sent on your iPhone."
If a celebrity, like Prejean, made a sex tape before they became famous, there's little they can do but "pray a lot" to keep it from being released publicly, Berman says.
Said Berman, "If you've made a sex tape and you're a celebrity, it will come out."