Thursday, April 22, 2010
Lane Bryant: Censored?
So, apparently, Fox thought that the above commercial was unsuitable for an ad-buy during American Idol, YET similarly scantily clad Victoria Secret models/commercials have run during the SAME TIME SLOT!
From Lane Bryant's own Blog:
It appears that ABC and Fox have made the decision to define beauty for you by denying our new, groundbreaking Cacique commercial from airing freely on their networks.
ABC refused to show the commercial during “Dancing with the Stars” without restricting our airtime to the final moments of the show. Fox demanded excessive re-edits and rebuffed it three times before relenting to air it during the final 10 minutes of “American Idol,” but only after we threatened to pull the ad buy.
Yes, these are the same networks that have scantily-clad housewives so desperate they seduce every man on the block, and don’t forget Bart Simpson, who has shown us the moon more often than NASA, all during what they call “prime time.”
We knew the ads were sexy, but they are not salacious. Our new commercials represent the sensuality of the curvy woman who has more to show the world than the typical waif-like lingerie model. What we didn’t know was that the networks, which regularly run Victoria’s Secret and Playtex advertising on the very shows from which we’re restricted, would object to a different view of beauty. If Victoria’s Secret and Playtex can run ads at any time during the 9pm to 10pm hour, why is Lane Bryant restricted only to the final 10 minutes?
Discrimination? Yes clearly, but good for business? Probably. Lane Bryant will probably get more buzz from the controversy than the original ad alone would generate, but that doesn't make it right.