Monday, December 13, 2010

Madonna's Gym: First of Her Franchise in Mexico City

So, have you heard about Madonna's new project? She's opening a gym in Mexico City--a Madonna Themed Gym--and she's looking to expand (ala Gold's Gym or similar). Yes, ladies and gentlemen (gay gentlemen presumably), so you will be able to over-develop your upper-arm muscles like the Doyenne of Pop, her Madgesty. Apparently, early on they had problems with proper permits, but that has since be rectified.

According to her personal website, she's hoping to open "Hard Candy" Fitness Centers around the world. They will be high-rent, luxury gyms with top-drawer facilities and presumably snooty staff (okay, I made that last bit up).

From here website:

"Throughout her career Madonna has been devoted to fitness and well being and has worked out in literally hundreds of gyms around the world. As a result, she has a strong vision on what the ideal exercise, dancing and work out environment should be."

Also from the website: "Chris Dedicik, Hard Candy’s Managing Director commented, “Hard Candy Fitness is a one of a kind experience merging fitness with entertainment. We are dedicated to exceeding the expectations of our members.” Hard Candy Fitness members will experience the very best in innovative training methods including private, group and dynamic training including traditional classes such as Zumba, Latin Moves and Cardio Kickboxing as well as new programming designed specifically for Hard Candy Fitness. The fitness center will also include a Bike Studio, a Mind Body Studio featuring The Great Wall, where members can practice BarWorks, Sculpting, Capoeria and the newest trends in Yoga. It will also house a healthy alternative Juice Bar/Cafe. The lavish locker rooms built with the finest materials will be a sanctuary for members who will be able to relax in sauna and steam rooms. Members will also benefit from state of the art cardiovascular equipment with personal viewing screens, more than 60 pieces of strength equipment / free weights and the best group fitness, functional training accessories and brands including PreCor, Hoist, Free Motion, Nautilus, Hammer Strength, StarTrac, AbCoaster, and TRX suspension training."

I wasn't able to find anything out about the price per month (or annual price--don't high-end places often charge for the whole year at the get-go?). One thing is clear: Madonna is an excellent business woman and this is another cog in her empire. I'm not sure if I would ever sign-up for a high-end gym, let alone a Madonna themed high-end gym (is $$$ really worth it to avoid the riff-raff of gym-going folks?), but I will admit that her music is excellent to work-out with. So, what do you think readers? Will her venture succeed?

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