More Good Marketing from Kotex

Here's another good ad from Kotex. She's trying to see if "a man on the street" would buy her tampons and starts discussions with men about how concepts of the masculine and feminine influence buying/refusing to buy "embarrassing" products like tampons/pads. There was another which I couldn't get the embedding code HERE that has a male protagonist trying to get women to help him pick out tampons for his girlfriend--their conversations are hilarious!

Anyway, another Check plus for Kotex and their campaign that is also revealing of the taboos that surround menstruation.

Diversity in Advertising: Good Job Gerber!

So often, ads are profiled on blogs or on other news agencies because they've done something fairly heinous or hateful. Well, I'd like to highlight an ad that's doing advertising right. The Gerber Company has an ad, "United Babies" that is actually quite good--its very diverse and its combating the polarization of our country by having some vaguely patriotic music in the background. The diversity of babies in this ad is both, helpful for representation, but also accurate! This year, a study finds, maybe the first year that "minority" baby births (combined) outnumber white baby births or at least by 2012! Check out the story HERE.

Anyway, I liked this ad and I think I'll try to find more advertisements and campaigns that are "doing it right" to profile instead of just reacting to the bad ads.